Copywriting 101
It’s not about writing
Most people make the same mistake, they think, copywriting is all about writing.
But copywriting has nothing to do with writing.
Copywriting is all about psychology.
This is Day 2 of the 30-day Atomic Essay challenge by Shagufta ✍🏼
Copywriting is the main component of any form of marketing and advertisement.
The quality of the copy defines the overall performance.
So, in this atomic essay, we will understand everything about copywriting.
What does copywriter includes?
A copywriter
Research
Ideate
Edit
How many types of copywriting are there?
- Advertisement Copywriting
3. DR Copywriting
What are the 3 C’s of copywriting?
Clear, concise, compelling
Copywriting techniques you should use
A. Always write like the way you talk
In the era of AI be more relatable and close to your readers.
B. Use emotional triggers
There are seven basic emotions:
Happiness
Surprise
Contempt
Sadness
Fear
Disgust
Anger
Use them while you write your copy. You will persuade better.
C. Use storytelling
Everyone loves stories, it is the easiest way to persuade.
D. Write crazy headlines
You have only 3 seconds to captivate the audience, use it wisely.
Write what they would love.
E. Use frameworks like PAS, HSO or AIDA
F. Invest time in the CTA
If you don’t tell people what to do, people will keep finding it and it will increase the bounce rate, instead you should focus on giving them a clear direction to increase the conversion rate.
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