3 steps to follow while building your email list
which are easy and doable
In 2025, a lot of people are starting with email marketing as they understood, it is the only audience they own.
But, using Email marketing in your business starts with building an email list filled with your potential buyers whom you can nurture and eventually sell.
So, in today’s blog, I will help you by giving 5 steps you should follow whole building your email list.
Define your ICP
I know you’ve heard this a lot of times that know your ICP first and you maybe ignored that advice.
But, listen, if you’re gonna ignore this point, you will suffer a lot.
Okay, Anirban, deal, I won’t ignore you, now tell me how I build my ICP.
Email Marketing only works when you have people to buy rather there will be no difference between social media and your email list.
So, you need to define who you want in your email list.
- Define who you want on your list (coaches, newsletter creators, founders, etc.).
- Understand their pain points, challenges, and goals.
- Focus on attracting quality subscribers, not just some subscribers.
Here is something that will help you more:
Who are you targeting?
Gender
Age
Income
Lifestyle
Location
Platforms
Targeted NicheMistakes your ICP is making
Your ICP’s dreams and goals
Your ICP’s negative behaviors
Your ICP’s positive behaviours
The problems your ICP is facing
What are your ICP’s limiting beliefs, mindset blocks or fears?
Build a high-value lead magnet
You need to understand that people don’t give anything so easily, and when it comes to email, people give it only when they trust the other person or it is too valuable to ignore.
I made a lead magnet on “how to get your first 500 subscribers” and it was actually solving the initial entry barrier for coaches who want to start their email marketing.
But is it a high-level problem? no.
So, the more complex it is, the more people will ask for it.
If you ask me to suggest a good lead magnet idea in the Email Marketing field, I would suggest: Plug & play email sequences
Because when they use your work they give a commitment and if it works for them they will come back for more.
High-converting landing page
According to WordStream, The average landing page conversion rate is 2.35%, but the top 25% convert at 5.31% or higher.
Can you see how crucial it is to have a high-converting landing page?
But, how do you build a high-converting landing page?
- A clear headline that tells people why they should sign up
- Bullet points explaining the benefits of your lead magnet
- A strong CTV (e.g., “Save 50+ hours” instead of “Sign Up”)
4. Social proof -> When people see what others are saying good things about you people are more likely to buy.
If you check these 4 points you’re ready with your high-converting landing page, don’t make it complicated.
These 3 steps cover everything about building an email list.
Now, as promised here is a bonus:
I have seen a lot of people complaining that organic growth is dying, everything is so slow, that they are not getting “targeted” subscribers.
That is why I’ve come up with a solution
Say hi to scalemylist.com
We’re helping newsletter creators or coaches to get targeted subscribers with paid ads.
But does that mean Anirban who used to preach organic growth is shifting towards paid growth? No.
I still believe in organic growth but this solution is for those who want to scale it quickly.
Also, I believe one thing, if your business is only built on paid ads without an organic base you’re bound to fail in the long term.
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