10 Effective Content Marketing Ideas for Promoting Your SaaS Product
Content Marketing is as needed as anything else. I would say, it’s needed more than anything else to drive awareness, engagement and conversion.
By creating educational, valuable and relevant content you can chase your desired customers and establish thought leadership and overall boost the SaaS product growth.
In this Blog let me share Ten effective ideas which will bring your SaaS product to a new height.
#1 Educational Post:
I always mention this in my social channels and emails that, until and unless you educate your customer they will never ever be your customer, they will just be a viewer. Solve their problems, find their pain points and make them comfortable with the industry trends.
Offer them practical tips and the best knowledge resource, provide them value then turn them into your loyal customers.
Don’t act like a selling body only help them to understand the scenario and be a source of knowledge with this you will be a trustworthy brand with potential customers.
#2 Video Tutorials and Demos:
Visuals are always in demand and people remember visuals more than anything so try to teach and share your Brand info with a video or creatives. If you are the CEO get involved directly throwing your ego and preparing a video elaboration about your product.
Help them to solve their problems and get the desired state. Put an infographic into your blog. Make your own style of delivery.
#3 Case Studies and Success Stories
Who doesn’t love success stories? Share how you helped other clients and what benefits they got from you.
Share some good case studies to analyze your clients, record their progress and what mistakes they were doing and what makes them perfect now.
Share Key Metrics, Testimonials and make the most out of your past services.
#4 UGC
User Generated Content is something which you should follow strictly. Ask your customer to share their stories and reviews on your Brand. It can be testimonials, a video review, Case studies or a social media shoutout.
This will build authenticity, trust and credibility.
#5 Interactive Content
Engage your customers with you, and share quizzes and assessments. It will help you to understand their pain points and personalized recommendations.
As well it will create a social media buzz. Example below -_-
#6 Guest Blogging
This is a way of getting backlinks, getting exposure and positioning in front of a new audience. You need to find out similar niche people from your industry and high authority and Valuable websites that have a certain level of authenticity and exposure. Make your SaaS product relatable.
#7 Podcast
The podcast is the new normal and the best way of marketing, currently, a lot of people are leaning towards it because it has that potential. Make your podcast alone or bring someone similar profile to your industry. Make the content super beneficial and in relatively a lucid manner.
Share expertise, don’t sell. Aware of people in the best possible way. Remember audio format can be accessed anywhere so make it easier for your customers to listen while they are doing any other work.
#8 eBooks and Whitepapers
I love this one most, create in-depth long-form contents(which helps in SEO as well) that resonate with the needs of your audience cum customers.
Make it with such details of case studies and creatives and attach a lead form as you will get the most lead from here.
#9 Webinars and QNA
It is a game changer Host a webinar where you can interact with your audience in real time. This can be a double edge sword in a single time you can build trust and authority and sell your product. But you shouldn’t behave like a sales guy! Provide value and education throughout and promote your products meanwhile with a deep level of understanding and commitment!
#10 Storytelling and Infographics
I love storytelling, maybe you are in the same thoughts! Cool now implement this to bring the best results.
Mix it up Storytelling+Inforgraphics try to convey your message visually!
Create concepts, statistics, ideas and processes to use your product in a visual way with a story! It can be easily shareable and maybe it will reach the ideal client!
Thanks for reading guys! Have a good journey ahead! Be a Doer.
Cheers, Anirban @Contentanirban
